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For developers familiar with FreeBSD, pkgng, and PHP, packages are not difficult to create. End users and organizations can benefit from developing a package that does not exist. For those interested in creating packages, resources are available on the pfSense® Documentation Wiki, start with the article about Developing Packages.
To submit a new package, create a pull request on Github for the pfSense freebsd-ports repository so the work can be evaluated for inclusion into the package system for everyone to see.